How to Write & Publish Your Book 如何撰写和出版您的书

Around 400 of us walked into the SkyCity Conference Centre Hall, Auckland, precisely at 7:00 pm on Friday 24th January 2020 to start a free three-day course on the topic “Publish a Book & Grow Rich” conducted by Gerry Robert.

在2020年1月24日（星期五）下午7:00，我们约有400人走进奥克兰的天际城市会议中心大厅，开始了由格里·罗伯特（Gerry Robert）举办的为期三天的免费课程，主题为“怎样出版一本书就发达”。

This is definitely a worthwhile course as there are many excellent tips for writers and self-publishers. I can totally recommend this course to you with just one proviso. Consider your own situation before committing on appointing Gerry’s Team at Black Card Books as your consultant.

这绝对是一门值得的课程，因为有许多优秀的作家和自出版者技巧。我完全可以通过一项附带条件向您推荐本课程。在决定任命Black Card Books的Gerry团队作为您的顾问之前，请考虑您自己的情况。

I, for instance, have written and published three books through Trafford Publishing way back in the early 2000s and one book through Singapore’s EPB and therefore the need for the services of Gerry is not as strong. Had I known of him earlier on in my life, I would have no hesitation in appointing him as my advisor. He would have made me a millionaire through his connections and his method of delivery. That is life!

例如，早在2000年代初期我就通过Trafford Publishing编写和出版了三本书，而通过新加坡EPB出版了一本书。因此对Gerry服务的需求并不那么强烈。如果我早年认识他，我会毫不犹豫地任命他为我的顾问。他本可以通过他的人脉和交往方式使我成为百万富翁。这就是命运！

What key lessons can we learn from Gerry Robert then? 那么，我们可以从格里·罗伯特那里学到什么关键的课程呢？

The one most important lesson to take in is simply this: “There is no money in selling your book. The money comes in the form of all those peripheral activities that you can do using your book as a media to bring in the cash.” How? You may well ask.

最重要的一课就是：“卖书没有钱。钱来自所有外围活动，您可以用书作为赚钱的工具来进行这些活动。”怎么样作呢？“ 您可能会问。

Using your book, you can easily have 96 additional new clients in two years; 24 speaking appointments in two years; and at least 72 coaching opportunities with that same two years - a total of well over a million dollars.

使用您的书，您可以在两年内轻松拥有96个新客户。两年内有24次演讲约会；并在同一两年内至少提供72个教练机会-总计超过一百万元。

Gerry teaches us to consider the book title carefully and gives us many illustrations of good and bad titles. As an example, instead of a book called “Using Me as Your Agent” why not use “Eight Simple Steps to Secure your Home” instead.

格里（Gerry）教我们仔细考虑书名，并给我们提供许多关于好书名和坏书名的插图。例如，为什么不使用 “八个简单步骤来保护您的房屋”，而不是一本名为“使用我作为代理人”的书。

Gerry Robert also teaches us how to obtain advertising contracts prior to us finishing the writing of our books, simply by scouting out those businesses who are likely to want to be noticed by our target readers. Approaching these for advertising contracts to be placed in pages at the end of our books, we simply say these words: “I am the author of an upcoming book entitled ‘How to teach your child Mathematics’ and I invite you to advertise in my book for $ … … payable only when the book is published. I shall also be posting to you five signed copies of the book. Would you be interested?”

格里·罗伯特（Gerry Robert）还教我们如何在完成书的写作之前获得广告合同，只需找出可能希望吸引目标读者注意的企业。在将这些广告合同放在书末的页面中时，我们简单地说出这些话：“我是一本即将出版的书的作者，书名是《如何教孩子数学》，我邀请您在书中做广告

There is more proactive advice packed inside the five sessions of the Workshop under the headings of “Plan IT”, the book planning process; “Write IT”, the simple method of writing your book; “Publish IT”; and “Move IT”.

在讲习班的五次会议中，“Plan 计划 IT”（书籍计划过程）的标题下，有更多主动建议。 “ Write 写 IT”，这是写书的简单方法； “出版 IT”；和“Move 推 IT”。

I am so convinced by this workshop that I shall soon be writing the following books. I am encouraging you to do likewise with your list of intending book titles.

这次研讨会使我深信，我将很快写以下书籍。我鼓励您也这样做。

The next few book titles that I shall be writing are: “How to Conquer the Fear of Failure?”; “The Value of Your House”; “Teach Your Child to Write and Read in Six Simple Steps”; and “Eight Ways of Mastering Your Chinese Language”.

我接下来要写的几本书标题是：“如何克服对失败的恐惧？”； “您房子的价值”； “教您的孩子通过六个简单的步骤进行写作和阅读”；和“掌握中文的八种方法”。